Getting your website approved for Google AdSense requires careful preparation. Many publishers rush into applying without meeting all the necessary criteria, leading to frustrating rejections. In this comprehensive guide, we’ll walk through the 10 essential requirements your website must fulfill before submitting your AdSense application.

1. Quality Content is King

Why It Matters:

Google prioritizes websites with original, valuable content that provides a good user experience. Thin, duplicated, or auto-generated content will lead to instant rejection.

Requirements:

• Minimum 30 high-quality posts (50+ is ideal)
• Each post should be 800+ words (longer for competitive topics)
• Content must be well-researched and original (use Copyscape to check)
• Proper formatting with headings, paragraphs, and images
• Regular publishing schedule (2-3 posts per week)

Pro Tip:

Focus on solving problems for your readers rather than just creating content for AdSense approval.

2. Professional Domain and Hosting

Why Free Sites Get Rejected:

Google rarely approves free domains (like .blogspot.com or .wordpress.com) because they:

• Lack professionalism
• Often have limited customization
• May contain restrictions on monetization

Requirements:

• Paid domain (yourwebsite.com)
• Reliable hosting (SiteGround, Bluehost, or Kinsta recommended)
• At least 3 months old domain (new domains often get rejected)

Pro Tip:

Purchase your domain for at least 2 years as Google sees this as a sign of commitment.

3. Clear Website Structure and Navigation

Why Organization Matters:

A messy website confuses visitors and Google’s reviewers. Your site should be easy to navigate.

Requirements:

• Logical categories (group related content together)
• Search functionality (helps users find content)
• Breadcrumb navigation (improves UX and SEO)
• Working internal links (no broken links)
• Simple, intuitive menu

Pro Tip:

Use tools like Screaming Frog to check for broken links before applying.

4. Essential Legal Pages

Why These Are Mandatory:

Google requires these pages to ensure compliance with privacy laws and advertising regulations.

Must-Have Pages:

1. Privacy Policy (GDPR compliant)
2. Disclaimer (if using affiliate links)
3. About Us (builds trust)
4. Contact Page (with working email/contact form)

Pro Tip:

Generate your Privacy Policy using Termly.io or Privacy Policy Generator to ensure compliance.

5. Mobile Responsiveness

Why It’s Crucial:

Over 60% of web traffic comes from mobile devices. Google will check your site’s mobile-friendliness.

Requirements:

• Responsive design (test on multiple devices)
• Fast loading speed on mobile (under 3 seconds)
• No horizontal scrolling or zooming needed
• Properly sized buttons for touch screens

Pro Tip:

Use Google’s Mobile-Friendly Test tool to check your site.

6. Fast Loading Speed

Why Speed Affects Approval:

Slow sites provide poor user experience, which Google penalizes.

Requirements:

• Under 3-second load time (check via PageSpeed Insights)
• Optimized images (WebP format recommended)
• Caching enabled (WP Rocket, LiteSpeed Cache)
• Minified CSS/JS (reduce render-blocking resources)

Pro Tip:

Use a CDN (Cloudflare or BunnyCDN) to improve global loading speeds.

7. SSL Certificate (HTTPS)

Why Security Matters:

Google requires all AdSense sites to have HTTPS for data security.

Requirements:

• Valid SSL certificate (free via Let’s Encrypt)
• No mixed content warnings (all resources must load via HTTPS)
• Proper redirects from HTTP to HTTPS

Pro Tip:

Use Why No Padlock? to check for HTTPS issues.

8. No Policy Violations

Common Reasons for Rejection:

• Copyrighted content
• Adult, violent, or hateful material
• Hacking, drugs, or illegal content
• Misleading information

Requirements:

• 100% original content
• Family-safe topics
• No pirated material (movies, books, software)
• No fake news or scams

Pro Tip:

Review Google’s AdSense Program Policies before applying.

9. Proper Ad Placement (After Approval)

Mistake to Avoid:

Some publishers add ads from other networks before AdSense approval, which can hurt chances.

Requirements:

• No ads from other networks before approval
• No excessive pop-ups (Google restricts these)
• Natural ad placements (after approval)

Pro Tip:

Wait until after AdSense approval to add other ad networks.

10. Organic Traffic Growth

Why It Helps:

While not a strict requirement, having consistent organic traffic improves approval odds.

Requirements:

• 100+ daily visitors (from organic search)
• Growing traffic trend (use Google Analytics)
• Engaged audience (comments, shares)

Pro Tip:

Focus on SEO and content marketing before applying.

Final Checklist Before Applying

✅ 30+ high-quality posts
✅ Paid domain & hosting
✅ Clear navigation & structure
✅ Privacy Policy, Disclaimer, About, Contact pages
✅ Mobile-friendly design
✅ Fast loading speed (<3s)
✅ HTTPS secured
✅ No policy violations
✅ No pre-approved ads
✅ Growing organic traffic

What to Do After Applying?

• Wait 3-7 days for review
• Check email for approval/rejection
• If rejected, fix issues and reapply

By meeting these 10 requirements, your chances of AdSense approval increase dramatically. Need help? Drop a comment below! 🚀

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