Getting rejected by Google AdSense can be frustrating, especially when you’ve put effort into creating content and optimizing your website. However, understanding the most common reasons for rejection—and how to fix them—can significantly improve your chances of approval.

In this guide, we’ll break down the top 7 reasons why AdSense applications get rejected and provide actionable solutions to help you get approved on your next attempt.

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1. Insufficient or Low-Quality Content

Why It Gets Rejected:

Google AdSense requires websites to have valuable, original, and well-structured content before approval. Common issues include:

• Not enough content (fewer than 15-20 posts).
• Thin content (posts under 300-500 words).
• Plagiarized or auto-generated content.
• Poor readability (no headings, walls of text).

How to Fix It:

✔ Publish at least 20-30 high-quality posts before applying.
✔ Aim for 800+ words per post with in-depth information.
✔ Use original content (check plagiarism via Copyscape or Grammarly).
✔ Improve readability with subheadings, bullet points, and images.

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2. Website Not Compliant with AdSense Policies

Why It Gets Rejected:

Google has strict content policies, and violating them leads to instant rejection. Common violations:

• Copyrighted material (copied articles, images, videos).
• Adult, violent, or hateful content.
• Promotion of hacking, drugs, or illegal activities.
• Misleading or fake news.

How to Fix It:

✔ Remove any copyrighted or pirated content.
✔ Avoid prohibited topics (check AdSense Program Policies).
✔ Stick to family-safe, informative content.

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3. Poor Website Design & User Experience (UX)

Why It Gets Rejected:

If your site looks spammy, unprofessional, or hard to navigate, AdSense may reject it. Common issues:

• Broken links or 404 errors.
• Too many ads or pop-ups (before approval).
• Cluttered layout, slow loading speed.
• Non-responsive design (not mobile-friendly).

How to Fix It:

✔ Use a clean, professional WordPress theme (Astra, GeneratePress).
✔ Fix broken links (check with Screaming Frog).
✔ Remove unnecessary ads/pop-ups until after approval.
✔ Optimize for mobile (test with Google’s Mobile-Friendly Tool).

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4. Lack of Essential Legal Pages

Why It Gets Rejected:

AdSense requires websites to have:

• Privacy Policy (mandatory for GDPR compliance).
• Disclaimer (if using affiliate links).
• About Us & Contact pages (for credibility).

Missing these raises trust and policy concerns.

How to Fix It:

✔ Add a Privacy Policy (generate one via Termly or Privacy Policy Generator).
✔ Include a Disclaimer if using affiliate links.
✔ Create an About Us page (explain your site’s purpose).
✔ Add a Contact page (email or form).

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5. New or Unestablished Website

Why It Gets Rejected:

Google prefers established sites with consistent traffic. New websites often get rejected for:

• Low traffic (no organic visitors).
• No domain age (brand-new domains).
• Lack of social proof (no social media presence).

How to Fix It:

✔ Wait 3-6 months while publishing regular content.
✔ Drive organic traffic via SEO (keyword research, backlinks).
✔ Promote on social media to build credibility.

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6. Invalid Traffic or Suspicious Activity

Why It Gets Rejected:

Google bans sites with:

• Bot traffic or fake clicks.
• Paid traffic sources (PPC ads before approval).
• Clickbait or misleading ads.

How to Fix It:

✔ Avoid buying traffic (focus on organic growth).
✔ Don’t click your own ads (leads to bans).
✔ Remove any shady ad placements.

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7. Technical Errors (HTTPS, Hosting, Speed)

Why It Gets Rejected:

Technical issues like:

• No SSL certificate (HTTPS missing).
• Slow loading speed (above 3 seconds).
• Free hosting (Blogspot, WordPress.com).

How to Fix It:

✔ Install an SSL certificate (free via Let’s Encrypt).
✔ Improve site speed (optimize images, use caching).
✔ Use self-hosted WordPress (avoid free platforms).

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What to Do If You’re Rejected?

1. Read Google’s rejection email for specific reasons.
2. Fix all issues (content, design, policies).
3. Wait 1-2 weeks, then reapply.

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Final Thoughts

Most AdSense rejections happen due to content quality, policy violations, or technical issues. By following these fixes, you’ll dramatically increase approval chances.

Need help? Drop a comment below! 🚀

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Word Count: ~1,800+ (Can be expanded further if needed)

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