A New Era Begins: Going Private in Style
Picture this: Soho House, the iconic global members’ club where artists, entrepreneurs, and creatives mingle over espresso and late-night cocktails, is stepping into a bold new future. In a headline-making move, the brand has agreed to a $2.7 billion takeover by investment powerhouse MCR Hotels, backed by Apollo Global Management. Shareholders are getting $9 per share—a sweet 17.8% premium—sending the stock soaring in pre-market trading.
And here’s the twist: Ashton Kutcher, actor and savvy tech investor, is joining the board, bringing star power and fresh energy to the mix. Leadership is shifting too—Tyler Morse (MCR’s pick) steps in as vice-chair, while Ron Burkle and Yucaipa Companies keep a strong stake in the brand’s future.
So, what does going private mean for Soho House? Freedom. No more sweating quarterly earnings reports—just pure, unfiltered focus on crafting unforgettable experiences for its members. And the timing couldn’t be better: three straight profitable quarters and booming membership growth prove the brand is on a hot streak.
Global Dreams, Local Magic: Soho House Expands
While the corporate world buzzes about the deal, Soho House is busy building its empire—one stunning location at a time.
The crown jewel? Soho Farmhouse Ibiza—a 14-bedroom oasis nestled in olive groves, where wellness meets wild creativity. Think morning swims, farm-to-table feasts, and late-night inspiration under the stars.
And the list keeps growing:
- Barcelona Pool House (rooftop pool + revolving restaurant? Yes, please.)
- Manchester’s Soho House (taking over Granada Studios with sky-high vibes)
- Tokyo, Milan, Madrid, Los Cabos, Sydney… and even a serene escape in Upstate New York’s Grasmere House
This isn’t just about real estate—it’s about curating moments that stick with you long after you’ve left.
More Than a Club—A Lifestyle
Soho House doesn’t just open doors; it creates memories.
- Festivals that pop: From the 30th-anniversary Soho House Festival in London to star-studded Met Gala and Cannes pop-ups, the brand thrives on culture, music, and culinary magic.
- Unexpected connections: Ever debated film scripts over breakfast with a stranger who becomes a collaborator? That’s the Soho House effect.
By the Numbers: A Brand on Fire
The financials tell their own story:
| Quarter | Total Revenue (Growth) | Membership Revenue (Growth) | Adjusted EBITDA (Growth) |
|---|---|---|---|
| Q1 2025 | $282.9M (↑8%) | $112.9M (↑14.1%) | $47.0M (vs. $19.8M in 2024) |
| Q2 2025 | $329.8M (↑8.9%) | $118.6M (↑15.9%) | $46.1M (↑ from $31.5M) |
Translation: Members are loving it, margins are rising, and the future looks bright.
The Human Side: Why This Matters
At its core, Soho House is about people.
- Imagine: Waking up in Ibiza, swimming in an olive-grove pool, then stumbling into a dinner where the conversation sparks your next big idea. (“Detox and retox” isn’t just a slogan—it’s a way of life.)
- Members say it best:
- “Now that I’m a member… it’s actually pretty great. The spaces are beautiful, the people friendly.” —Reddit
- “Sometimes it feels like a glorified WeWork.” —(Hey, no brand is perfect.)
The challenge? Balancing exclusivity with authenticity—keeping the magic alive as the family grows.
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